so what's THE HEART AND SOUL OF YOUR BRAND?
To connect and build a relationship with an audience member, we need a deep understanding of who you are, who your audience member is, what makes you different, and much more so that we can then create visuals aligned with that.
WE WANT TO DISCOVER WHO THEY ARE ON ALL LEVELS
For example, the appearance of a person translates to the visual presentation of your brand (your logos, color, etc.)
Each person has a personality, voice, internal beliefs, values, and more as well which dictate what they do, who they interact with, and how they present themselves and beyond.
And so this needs to be discovered in your brand as well to have a fully functional and individual identity.
WE’LL SIFT THROUGH EVERY LAYER AND MAKE SURE YOU UNCOVER THE CORE DETAILS
"I could not have had a better experience with Lucy! I had come across her page on instagram & tiktok and fell in love with her thorough attention to detail and style . . . I felt like she truly cared about our vision and what we wanted our brand to portray."
"From the very beginning I was blown away by the level of attention to detail I was provided. I found the process to be very insightful and allowed me to look at our business with different lenses to create the branding strategy that fit."
Everything you need to form an internal and external identity of who your brand is and what you're all about as well as killer visual elements to represent that.
A direction focused on visuals rather than an in depth-strategy workshop as well. We'll go through a discovery questionnaire but will not hash out a full strategy for you.
You and any stakeholders participate in a virtual strategy workshop with me to discover your positioning, mission statement, values, brand story, voice and more which I will refine and compile into a complete framework document for you.
After we finish a brand identity project, you unlock the opportunity to bring me on as a brand partner. I will be on retainer and available for design needs as well as brand consulting as needed.
My priority is making sure you get what you need, no more, no less. All of this can be overwhelming and adding the decision between packages is just unnecessary stress.
The Brand Identity package is simply everything that you need to get in touch with your brand’s identity and get some sick design to show the world what you’re about.
Do you offer just a logo?
I currently do not offer a service that would include just a logo. I am specialized in working with you more in depth to strategize and develop a brand identity which goes far beyond the logo!
What is the average investment?
Project rates start at 7K USD and you can expect to invest that much for a base custom identity package. Depending on your unique business and needs, the investment can vary and is something we will discuss in our very first meeting before booking.
What does brand strategy consist of?
Brand strategy can be a confusing topic and involve a different level of involvement depending on who you speak to but, with our project, the goal of our strategy process is to uncover the personality your brand wants to portray to the world, who your audience is, a brief analysis on your competition, and more.
We uncover this through my custom strategy workshop where we work through a series of questions and activities to uncover the key details. After this, I am able to dig deeper and compile a strategy framework presentation compiling the entire strategy. This gives us a solid, objective foundation to work off of.
How long will our project take?
A standard project takes 6-8 weeks if we have minimal revisions. Additional items added to the project will increase the project timeline.
