your people are out there. time to help them find you.
bootstrapping works until you need something real
Your business is growing and DIY isn't cutting it anymore
The truth is, building a brand people adore is has many layers to it. You can have amazing ideas and amazing passion but if we can't bridge the gap between your business and your audience, then we have a problem.
visuals are the strongest way to deliver your message
Brand design isn’t just about looking good, it communicates, connects and sells for you.
When things make sense to your dream client, it makes decisions easy. Consistent design that backs up clear beliefs shows that your brand isn't messy. It solves their problems. You know who you are and how you can help people and now they can see that too.
Think of your brand as a person. It has personality that guides appearances.
your human brand is what builds trust
For instance, someone's outward appearance is a great mirror to the visual design of your brand (your logos, color, etc.)
And each individual person has a personality, voice, internal beliefs, values, and more as well which dictate what they do, who they interact with, and how they present themselves.
This internal heart exists in your brand as well and is just waiting to be uncovered. It's not something we make up, it's in tune with your true, ingrained passions. The outward design is a representation of the inward substance.
looking good to everyone is one thing. feeling perfect to one person is better.
You don’t just want to grab attention. You want to grab the attention of the right people.
Catching eyes is great…but it doesn't matter if we're looking for aimless attention. Your brand fades if the design you show doesn't lock in the specific perfect person from first sight.
beauty is only skin deep, so we prioritize deeper
When strategy leads, your design doesn’t feel generic
We don't even think of touching a sketchbook until time is spent getting fully immersed in your story, heart and vision as a brand. This is what guides us.
Today's trends and personal preferences don't serve tomorrow's goals. That why a strong, central strategy stays the north star of your brand design project.
From the very beginning I was blown away by the level of attention to detail I was provided. I found the process to be very insightful and allowed me to look at our business with different lenses to create the strategy that fit.
MATT | RARE COOKIES
Working with Lucy was a complete experience that went far beyond creating a logo. In addition to providing me with an amazing, creative logo and brand that perfectly represent me, I now feel more in tune with my business as a whole.
NENIA | BALLARD EDITORIAL
I loved working with Lucy on my rebrand.She really took the time to dive deep into the core of our business in order to best understand how convey our key messaging and attract the right audience.
JESSICA | SAVVY WEDDINGS
Brand Discovery
A strategic deep-dive into your brand
Before your brand can communicate clearly, it needs to know who it actually is. Brand Discovery is a guided process where we dive deep into uncovering the core elements that decide how your brand shows up in the world from the audience you're speaking to, to the words you choose to speak with.
Like a brand therapy session, we're looking into your brand heart to find the key pieces that are already there but might not be cleanly articulated to you or others. You'll walk away with a clear vision for your brand future, guiding principles for today, an audience that feels tangible, and much more.
Discovery workbook
Brand Book
Today's Mission
Tomorrow's Vision
Core Values
Audience Profile
Unique Position
Brand Personality
Voice
Story Map
INQUIRE NOW
THIS IS FOR you IF ...
Standard Identity
Deep strategy paired with your essential visuals
This is where strategy meets design. We take everything we uncover in discovery and translate it into a visual system that actually looks like you. Not a template, not a trend, not an aesthetic borrowed from someone else.
We start by getting fully immersed in discovering your brand before a single design decision is made. That foundation is what makes the visuals feel intentional rather than decorative. Your logo, color palette, typography, and supporting elements all stem from there. You walk away with a brand that is consistent, confident, and completely you.
Discovery workbook
Brand Book
Today's Mission
Tomorrow's Vision
Core Values
Audience Profile
Unique Position
Brand Personality
Voice
Story Map
Logo suite
Color Palette Styling
Icon Suite of 12
Typography Selections
Surface Pattern
Brand-On-a-Page
Launch Guide
Visual Guidelines
3 Revision Rounds
INQUIRE NOW
THIS IS FOR you IF ...
Your DIY brand no longer represents where you are
You're ready to invest in a brand that does the work for you
Your current look feels inconsistent or off-brand
You're ready to attract the right clients and stop guessing
Full Identity
the works. Strategy, visual identity, website
Full Identity is for the founder who is ready to go all in. We start from the very foundation of who your brand is and build all the way through to a website that brings the whole picture to life online.
Every piece is built upon the last in sequence so nothing is built alone. Your website isn't just designed to look good; it naturally flows out as an extension of the brand identity we built together.
This is the most depth we can go together. And the result is a brand presence that is unified, unmistakable, and built to grow with you.
Discovery workbook
Brand Book
Today's Mission
Tomorrow's Vision
Core Values
Audience Profile
Unique Position
Brand Personality
Voice
Story Map
Logo suite
Color Palette Styling
Icon Suite of 12
Typography Selections
2 Surface Patterns
Photography Styling
Brand-On-a-Page
Launch Guide
Visual Guidelines
3 Revision Rounds
+ Full website design & build
INQUIRE NOW
THIS IS FOR you IF ...
You want everything handled in one cohesive process
You're ready for a full brand transformation
Your website no longer reflects who your brand has become
You want strategy, design, and web to speak the same language
there's no brand to build unless theres heart in it
Honest truth: we're selective.
If what you're building genuinely matters to you, it'll genuinely matter to us.
Many designers take every project that comes through. We don't. Not to be exclusive, but because great brand work requires genuine investment from both sides. Bring a heart for a mission and we're all in.
INQUIRE NOW
IT’S OK IF YOU’RE NOT READY FOR A FULLY CUSTOM BRAND
Tight budget and timeline? We've got you covered with a Brand Suite
Branding ready to go, designed by Eden, with all the branding pieces you need. Just find your style and add to cart.
BROWSE ALL SUITES
build a brand that hooks your perfect prospect
Meet Lucy Eden. The designer, strategist, mom, content creator and CEO behind Eden
I've spent the last 5 years obsessing over branding so you don't have to. But when I'm not hunched over my desk workshopping your perfect brand, you'll find me reading to our book-obsessed toddler, grabbing some pizza with my husband, or playing in our yard with our two aussiedoodle puppies Hopper (yes, Stranger Things) and Rip (yes, Yellowstone). Not to mention endlessly exploring new hobbies like sewing, gardening, and more.
I've found a real passion in this creative gateway of branding where I can connect with founders who are using their ideas to build a freeing life and a better world.
LET'S WORK TOGETHER
