Michelle is a speaker, content creator, and former life coach who shares powerful messages for women about boundaries, relationships, self-love and more. She approached me in need of a rebrand to create cohesiveness in her identity and bring together more accurate portrayal of her personality and message. The process was fun and inspiring as we explored Michelle's goals and personality and how we could best express that.
Vision : To be a renowned leader teaching women all around the world to navigate life with confidence
Mission : I am committed to creating empowering content for everyday women teaching them to set boundaries and live true to themselves with confidence
Our audience persona was defined with Kim who is 30 years old, actively dating, and navigating through various struggles in life with relationships, time, work, etc. She's ready to find confidence and control in her life.
We defined Michelle's position unique in her specific focus on building confidence in women and specifically with boundaries. Her equally straightforward but friendly personality also gives her a unique advantage.
With this being a personal brand, we simply needed to harness Michelle's personality and make that what is encompassed in the brand. Our primary traits were defined as candid, empathetic, bold, and wise.
The primary logo is featured above and takes on a signature wordmark style. The lettering is custom styled and layed out in a way that nests the type together into one unified format. We added a bit of subtle flare through the speech bubble icon over the 'i'
With the logo mark, it was important to show some of Michelle's personality and identity but keep it simplistic. Our end result was this simplistic icon with depth added through varied colors.
Our pattern and illustrations gave us opportunities to bring out personality in more depth. Our icon suite represented various relevant topics and our patten incorporated icons in combination with various phrases.
