Michelle Elman
standard identity design
Michelle is a speaker, content creator, and former life coach who shares powerful messages for women about boundaries, relationships, self-love and more. She approached us in need of a rebrand to create cohesiveness in her identity and bring together more accurate portrayal of her personality and message. The process was fun and inspiring as we explored powerful Michelle's goals and personality and how to translate that into a strategic breakdown and visuals that pack a punch.
Strategy Overview
how we win hearts
brand substance
Vision : To be a renowned leader teaching women all around the world to navigate life with confidence
Mission : I am committed to creating empowering content for everyday women teaching them to set boundaries and live true to themselves with confidence
audience
Our audience persona was defined with Kim who is 30 years old, actively dating, and navigating through various struggles in life with relationships, time, work, etc. She's ready to find confidence and control in her life.
positioning
We defined Michelle's position unique in her specific focus on building confidence in women and specifically with boundaries. Her equally blunt but friendly personality also gives her a unique advantage.
personality
With this being a personal brand, we simply needed to harness Michelle's personality and make that what is encompassed in the brand. Our primary traits were defined as candid, empathetic, bold, and wise.
Visual Identity
logo & color palette
We focused on a bold yet grounded design that spoke to the confidence of Michelle's brand. Through a customized serif wordmark we create sophistication with subtle personalization through the speech bubble. The logo mark depicts Michelle herself in a fully unique mark that revolves around her communication of ideas. The fun, feminine side really comes in through in our vibrant color palette
brand icons
Our brand icons are an opportunity to show more personality and reflect distinct areas of the brand. The soft illustrations have a versatile linework style with representations of celebration, love and community. Repeated elements throughout act to unify this system of illustrations.
surface pattern
In the brand surface pattern, we bring consistency with scattering brand icons in addition to weaving phrases throughout that speak to the message Michelle sends.
Ready to uncover your perfect brand?
we can create something just as special as this. reach out and let's chat
LET'S WORK TOGETHER
Michelle Elman
standard identity design
Michelle is a speaker, content creator, and former life coach who shares powerful messages for women about boundaries, relationships, self-love and more. She approached us in need of a rebrand to create cohesiveness in her identity and bring together more accurate portrayal of her personality and message. The process was fun and inspiring as we explored powerful Michelle's goals and personality and how to translate that into a strategic breakdown and visuals that pack a punch.
Strategy Overview
how we win hearts
brand substance
Vision : To be a renowned leader teaching women all around the world to navigate life with confidence
Mission : I am committed to creating empowering content for everyday women teaching them to set boundaries and live true to themselves with confidence
audience
Our audience persona was defined with Kim who is 30 years old, actively dating, and navigating through various struggles in life with relationships, time, work, etc. She's ready to find confidence and control in her life.
positioning
We defined Michelle's position unique in her specific focus on building confidence in women and specifically with boundaries. Her equally blunt but friendly personality also gives her a unique advantage.
personality
With this being a personal brand, we simply needed to harness Michelle's personality and make that what is encompassed in the brand. Our primary traits were defined as candid, empathetic, bold, and wise.
Visual Identity
logo & color palette
We focused on a bold yet grounded design that spoke to the confidence of Michelle's brand. Through a customized serif wordmark we create sophistication with subtle personalization through the speech bubble. The logo mark depicts Michelle herself in a fully unique mark that revolves around her communication of ideas. The fun, feminine side really comes in through in our vibrant color palette
brand icons
Our brand icons are an opportunity to show more personality and reflect distinct areas of the brand. The soft illustrations have a versatile linework style with representations of celebration, love and community. Repeated elements throughout act to unify this system of illustrations.
surface pattern
In the brand surface pattern, we bring consistency with scattering brand icons in addition to weaving phrases throughout that speak to the message Michelle sends.
Ready to uncover your perfect brand?
we can create something just as special as this. reach out and let's chat
LET'S WORK TOGETHER
Michelle Elman
standard identity design
Michelle is a speaker, content creator, and former life coach who shares powerful messages for women about boundaries, relationships, self-love and more. She approached us in need of a rebrand to create cohesiveness in her identity and bring together more accurate portrayal of her personality and message. The process was fun and inspiring as we explored powerful Michelle's goals and personality and how to translate that into a strategic breakdown and visuals that pack a punch.
Strategy Overview
how we win hearts
brand substance
Vision : To be a renowned leader teaching women all around the world to navigate life with confidence
Mission : I am committed to creating empowering content for everyday women teaching them to set boundaries and live true to themselves with confidence
audience
Our audience persona was defined with Kim who is 30 years old, actively dating, and navigating through various struggles in life with relationships, time, work, etc. She's ready to find confidence and control in her life.
positioning
We defined Michelle's position unique in her specific focus on building confidence in women and specifically with boundaries. Her equally blunt but friendly personality also gives her a unique advantage.
personality
With this being a personal brand, we simply needed to harness Michelle's personality and make that what is encompassed in the brand. Our primary traits were defined as candid, empathetic, bold, and wise.
Visual Identity
logo & color palette
We focused on a bold yet grounded design that spoke to the confidence of Michelle's brand. Through a customized serif wordmark we create sophistication with subtle personalization through the speech bubble. The logo mark depicts Michelle herself in a fully unique mark that revolves around her communication of ideas. The fun, feminine side really comes in through in our vibrant color palette
brand icons
Our brand icons are an opportunity to show more personality and reflect distinct areas of the brand. The soft illustrations have a versatile linework style with representations of celebration, love and community. Repeated elements throughout act to unify this system of illustrations.
surface pattern
In the brand surface pattern, we bring consistency with scattering brand icons in addition to weaving phrases throughout that speak to the message Michelle sends.
Ready to uncover your perfect brand?
we can create something just as special as this. reach out and let's chat
LET'S WORK TOGETHER
Michelle Elman
standard identity design
Michelle is a speaker, content creator, and former life coach who shares powerful messages for women about boundaries, relationships, self-love and more. She approached us in need of a rebrand to create cohesiveness in her identity and bring together more accurate portrayal of her personality and message. The process was fun and inspiring as we explored powerful Michelle's goals and personality and how to translate that into a strategic breakdown and visuals that pack a punch.
Strategy Overview
how we win hearts
brand substance
Vision : To be a renowned leader teaching women all around the world to navigate life with confidence
Mission : I am committed to creating empowering content for everyday women teaching them to set boundaries and live true to themselves with confidence
audience
Our audience persona was defined with Kim who is 30 years old, actively dating, and navigating through various struggles in life with relationships, time, work, etc. She's ready to find confidence and control in her life.
positioning
We defined Michelle's position unique in her specific focus on building confidence in women and specifically with boundaries. Her equally blunt but friendly personality also gives her a unique advantage.
personality
With this being a personal brand, we simply needed to harness Michelle's personality and make that what is encompassed in the brand. Our primary traits were defined as candid, empathetic, bold, and wise.
Visual Identity
logo & color palette
We focused on a bold yet grounded design that spoke to the confidence of Michelle's brand. Through a customized serif wordmark we create sophistication with subtle personalization through the speech bubble. The logo mark depicts Michelle herself in a fully unique mark that revolves around her communication of ideas. The fun, feminine side really comes in through in our vibrant color palette
brand icons
Our brand icons are an opportunity to show more personality and reflect distinct areas of the brand. The soft illustrations have a versatile linework style with representations of celebration, love and community. Repeated elements throughout act to unify this system of illustrations.
surface pattern
In the brand surface pattern, we bring consistency with scattering brand icons in addition to weaving phrases throughout that speak to the message Michelle sends.
Ready to uncover your perfect brand?
we can create something just as special as this. reach out and let's chat
LET'S WORK TOGETHER