What's this all about?
KILLER VISUALS AND STRATEGY IS JUST THE BEGINNING
WHY DOES EDEN BRANDS EXIST?
To equip bold small business owners to capture their unique place in the world
I’m all about ambitious small business owners and seeing you live out what you’re passionate about. Creating a brand identity that you’re proud of and reflects the soul of your business is my main goal.
AND HOW DO I HELP YOU find your place?
Through crafting beautifully distinct brand identities
A brand presence that is fully you, fully functional, and fully unique.
There's some stuff I really care about
Core values if you will
artistry
I believe branding is an art and should be enjoyed as a creative and fun endeavor
SIMPLICITY
Easy processes, clean deliverables, and straightforward communication
COMPASSION
We're all just humans here. I'm on your side and will always hear your perspective
EDUCATION
I aim to equip you with knowledge to steward your brand well even on your own the future
balance
Both solid strategic foundations and show-stopping visuals are  equally essential
A QUICK GET-TO-KNOW-Me sesh
What's my story?
2019 - I open Adobe Illustrator for the first time while working as a barista and pursuing a photography career and fall in love with graphic design instead.

2020 - I manage to land my first in-house job as a graphic designer and begin to learn a lot. On the side, I discover the branding niche and fall in love. I post my work on the side but with no traction for a long time.

2021 - I end up in 2 part time jobs and several contracted design positions and am learning a lot, but aside from personal projects, I'm not doing the thing I have found love for which is branding.

2022 - Towards the end of the year, I bring my content to TikTok and see social media traction which begins to bring in clients. I get my first viral video and start working on actually building a business out of this.  I quit my other jobs, get married and adopt a puppy as well! (A big year for sure)

2023 - I continue to build the business and constantly evolve my services and processes as I learn and go through a lot of growing pains. I begin to offer more educational resource for fellow designers as well.

2024 - A refresh is conducted for the brand, I evolve processes even more, and continue to work with amazing clients!
IT'S BEEN A ROLLERCOASTER TO GET ME HERE TALKING TO YOU BUT I WOULDN'T HAVE IT ANY OTHER WAY
Get a peek at some real projects
ALL CASE STUDIES

"I absolutely loved working with Lucy! She is such a gem and executed my vision perfectly. I had been looking for  graphic designer for a while that would not only make a logo for me but help me nail down my branding for my bakery, I'm so happy I found her. 10/10 recommend"

AUBREE   |  AUBREE'S CAKERY