Distinct brand identity design that equips you to win hearts‍

Let's define your business from the inside out and build remarkable visuals that stand out and truly reflect your business' heart and soul.
Intentional design captivates and communicates
Navigating the world of business is no simple feat. You and your business are amazing but securing the attention of the right people and showing your value in our noisy world takes serious work.
It's time to discover your unique brand presence and let it shine
Let's work together

There's layers to your brand identity

SUBSTANCE
The foundation of what you believe from your mission to your values
POSITIONING
Who you’re up against, what they’re doing, and how you will be different
AUDIENCE
The people you're catering to and why you matter to them
PERSONALITY
Is your brand playful, dramatic, innocent, elegant, humorous, etc?
VISUALS
Your logo, colors, illustrations, fonts, etc (the fun stuff imo)
What's the trick? Top notch design supported by substance
We're going to give equal attention to both strategy and design in our project so you truly are able to get WOW visuals that are backed by in-depth strategy work.
who wants a half-baked identity?
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Do you need to...
Understand Your Individuality
Your business deserves to find it's unique identity. We'll seek out the special somethings that make you shine individually and attract with strength. When you can clearly see your own uniquess, others will too.
Create Consistency
With clear guidelines from vision and mission to visual elements, you'll leave the process equipped to build a brand that is showing up consistently all around. Consistency is the key to building trust.
Build Your Cult Following
An aspect of the process is looking into who your audience is exactly. This won't just be handy to know but actually drive your direction and allow you to be a brand that is clearly serving someone and therefore building a loyal following.
So let's take your brand through some soul-searching plus a makeover (yay!)
BECAUSE WE WANT TO FIND YOUR SUBSTANCE AND WE WANT VISUALS THAT SUPPORT IT
LET'S WORK TOGETHER

So what's our plan?

Working on your custom brand identity project will look like this

We're not completing the house, we're assembling the tools

our project is setting the identity to build off of
Taking this into the world is the next big step. Because of this, after projects, I open up the option to continue to partner with you as a designer and brand consultant into the future.
Let's work together
BROWSE SERVICES

Strategy Workshop

LAY THE FOUNDATIoN

The first and big step is going to be our strategy development and this takes place through a virtual workshop format. Settle in because we'll likely be going for a few hours of guided discussion and then after we're complete I'll take our discovery, conduct more research, and form a complete strategy framework.

Develop a Vision

GATHER A DIRECTION

Once the hard work of strategy is complete, we're free to set in on some creative direction for visuals (yay!). I'll form two different options for creative inspiration to serve  as a launching pad and reference point as we then dive into the official design process.

Design the Visuals

LET'S GET CREATIVE

Now that the foundation is laid and we've already gone through plentiful prep work, we now have a launching pad to design the full identity. This will include logo, color palette, typography, and more. We'll create one concept to present and follow it with revision rounds if necessary.

Launch!

GET IT OUT INTO THE WORLD

Once we have full approval, your identity is ready to take out into the world! I will package up all deliverables including guidelines and send these over to you to get your brand up and running.

Grab a few branding freebies

Audit your instagram VISUAL IDENTITY
10 QUESTIONS TO ASK BEFORE YOU REBRAND
How well do you know your brand?

"I felt like she truly cared about our vision and what we wanted our brand to portray. I will definitely be using Lucy again in the future for any branding or refreshing in the years to come!!"

SUMMER  |  MOUNTAIN BREWS COFFEE

"From the very beginning I was blown away by the level of attention to detail I was provided. I found the process to be very insightful and allowed me to look at our business with different lenses to create the branding strategy that fit."

MATT  |  RARE COOKIES
hey, i'm lucy

And I want to be your lifelong branding buddy

I'm obsessed with the art, the businesses, the science and  all things that are involved in brand identity discovery!

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"Working with Lucy was a fantastic experience from start to finish"

My best advice to anyone considering her services is to trust her expertise, as branding is truly her forte! The end result was a brand that I and everyone who sees it absolutely adore, and Lucy was so amazing to work with. There were times when I struggled to articulate my vision or even pinpoint what I wanted, but Lucy remained patient and understanding throughout the process. Her professionalism ensured that the entire journey, from conception to completion, was seamless and enjoyable.

moyin   |  mr desserts
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