Ballard Editorial
standard identity design
As a book editor, Nenia works through Ballard Editorial to use her experienced perspective to help writers tell stories in an accurate and captivating way. Ballard Editorial needed an identity to pull together the brand as a whole and commit to building something great. The business prioritizes a warm, welcoming feel and we were set on capturing that in this identity.
Strategy Overview
how we win hearts
brand substance
Vision : To see growing authors craft narratives with confidence.
Mission : Providing fully authentic and attentive editorial work that elevates the creations of growing authors.
audience
Looking at who Ballard Editorial is bet fit to serve, we see Grace. A first-time author who's seeking a trusting source to review her work to avoid her biggest fears of flaws in her work.
positioning
The unique position we discovered rests on 3 key things: an author-to-author approach, a specialized focus on law enforcement due to Nenia's past, and client care that is highly personal and caring.
personality
In capturing an ideal personality for Ballard Editorial, we focused in on a friendly, informal and wise presence.
Visual Identity
logo & color palette
It was key to capture the editorial focus while creating a fully unique image for Ballard. We took a lot of inspiration from typewriters and ultimately styled the base font in a serif from that vision. The logo mark resembles a typewriter key as well. The color palette leans heavily on black and warm white with sharp accents of red to mimic the red of an editor's pen.
brand icons
In support of the same imperfect, editorial style, our icons take on a very rough hand drawn look and reflect warm, relevant imagery to easy bring character to all applications.
surface pattern
Our brand pattern draws from the same rough-around-the-edges typewriter inspiration that was drawn from throughout the rest of the identity. To give an accent of branded flare, we incorporated highlighted B's scattered throughout.
Ready to uncover your perfect brand?
we can create something just as special as this. reach out and let's chat
LET'S WORK TOGETHER
Ballard Editorial
standard identity design
As a book editor, Nenia works through Ballard Editorial to use her experienced perspective to help writers tell stories in an accurate and captivating way. Ballard Editorial needed an identity to pull together the brand as a whole and commit to building something great. The business prioritizes a warm, welcoming feel and we were set on capturing that in this identity.
Strategy Overview
how we win hearts
brand substance
Vision : To see growing authors craft narratives with confidence.
Mission : Providing fully authentic and attentive editorial work that elevates the creations of growing authors.
audience
Looking at who Ballard Editorial is bet fit to serve, we see Grace. A first-time author who's seeking a trusting source to review her work to avoid her biggest fears of flaws in her work.
positioning
The unique position we discovered rests on 3 key things: an author-to-author approach, a specialized focus on law enforcement due to Nenia's past, and client care that is highly personal and caring.
personality
In capturing an ideal personality for Ballard Editorial, we focused in on a friendly, informal and wise presence.
Visual Identity
logo & color palette
It was key to capture the editorial focus while creating a fully unique image for Ballard. We took a lot of inspiration from typewriters and ultimately styled the base font in a serif from that vision. The logo mark resembles a typewriter key as well. The color palette leans heavily on black and warm white with sharp accents of red to mimic the red of an editor's pen.
brand icons
In support of the same imperfect, editorial style, our icons take on a very rough hand drawn look and reflect warm, relevant imagery to easy bring character to all applications.
surface pattern
Our brand pattern draws from the same rough-around-the-edges typewriter inspiration that was drawn from throughout the rest of the identity. To give an accent of branded flare, we incorporated highlighted B's scattered throughout.
Ready to uncover your perfect brand?
we can create something just as special as this. reach out and let's chat
LET'S WORK TOGETHER
Ballard Editorial
standard identity design
As a book editor, Nenia works through Ballard Editorial to use her experienced perspective to help writers tell stories in an accurate and captivating way. Ballard Editorial needed an identity to pull together the brand as a whole and commit to building something great. The business prioritizes a warm, welcoming feel and we were set on capturing that in this identity.
Strategy Overview
how we win hearts
brand substance
Vision : To see growing authors craft narratives with confidence.
Mission : Providing fully authentic and attentive editorial work that elevates the creations of growing authors.
audience
Looking at who Ballard Editorial is bet fit to serve, we see Grace. A first-time author who's seeking a trusting source to review her work to avoid her biggest fears of flaws in her work.
positioning
The unique position we discovered rests on 3 key things: an author-to-author approach, a specialized focus on law enforcement due to Nenia's past, and client care that is highly personal and caring.
personality
In capturing an ideal personality for Ballard Editorial, we focused in on a friendly, informal and wise presence.
Visual Identity
logo & color palette
It was key to capture the editorial focus while creating a fully unique image for Ballard. We took a lot of inspiration from typewriters and ultimately styled the base font in a serif from that vision. The logo mark resembles a typewriter key as well. The color palette leans heavily on black and warm white with sharp accents of red to mimic the red of an editor's pen.
brand icons
In support of the same imperfect, editorial style, our icons take on a very rough hand drawn look and reflect warm, relevant imagery to easy bring character to all applications.
surface pattern
Our brand pattern draws from the same rough-around-the-edges typewriter inspiration that was drawn from throughout the rest of the identity. To give an accent of branded flare, we incorporated highlighted B's scattered throughout.
Ready to uncover your perfect brand?
we can create something just as special as this. reach out and let's chat
LET'S WORK TOGETHER
Ballard Editorial
standard identity design
As a book editor, Nenia works through Ballard Editorial to use her experienced perspective to help writers tell stories in an accurate and captivating way. Ballard Editorial needed an identity to pull together the brand as a whole and commit to building something great. The business prioritizes a warm, welcoming feel and we were set on capturing that in this identity.
Strategy Overview
how we win hearts
brand substance
Vision : To see growing authors craft narratives with confidence.
Mission : Providing fully authentic and attentive editorial work that elevates the creations of growing authors.
audience
Looking at who Ballard Editorial is bet fit to serve, we see Grace. A first-time author who's seeking a trusting source to review her work to avoid her biggest fears of flaws in her work.
positioning
The unique position we discovered rests on 3 key things: an author-to-author approach, a specialized focus on law enforcement due to Nenia's past, and client care that is highly personal and caring.
personality
In capturing an ideal personality for Ballard Editorial, we focused in on a friendly, informal and wise presence.
Visual Identity
logo & color palette
It was key to capture the editorial focus while creating a fully unique image for Ballard. We took a lot of inspiration from typewriters and ultimately styled the base font in a serif from that vision. The logo mark resembles a typewriter key as well. The color palette leans heavily on black and warm white with sharp accents of red to mimic the red of an editor's pen.
brand icons
In support of the same imperfect, editorial style, our icons take on a very rough hand drawn look and reflect warm, relevant imagery to easy bring character to all applications.
surface pattern
Our brand pattern draws from the same rough-around-the-edges typewriter inspiration that was drawn from throughout the rest of the identity. To give an accent of branded flare, we incorporated highlighted B's scattered throughout.
Ready to uncover your perfect brand?
we can create something just as special as this. reach out and let's chat
LET'S WORK TOGETHER